REIMI Botaniclas founder holding a bundle of rosemary in a kitchen setting, wearing a black apron with 'REIMI' branding.

Founder of REIMI Botanicals

I founded REIMI Botanicals from the belief that caring for ourselves and caring for the Earth are inseparable practices. As a health coach and formulator, I see skincare as a daily ritual that supports women’s vitality over time—rooted in respect for the plants, waters, and communities that make this work possible. Partnering with 1% for the Planet, CleanHub, EcoSoapBank, and One Tree Planted, is our way of honoring that relationship and committing to the protection of the ecosystems we depend on, today and for generations to come.

— Rei, Founder, REIMI Botanicals

Our Formulation Philosophy

At REIMI Botanicals, formulation begins with respect—for the skin, for the ingredients, and for the intelligence of the body itself. We are guided by the belief that skincare should be both intentional and integrative, bringing together the wisdom of botanicals with modern cosmetic science.

Our formulas are ingredient-led, not trend-driven. Each product is thoughtfully composed using purposeful botanicals and carefully selected skin-supportive actives, chosen for how they work together, not how they perform in isolation. This synergistic approach allows us to create balanced, multi-layered formulations designed to gently support the skin’s appearance, comfort, and overall feel.

We formulate with sensitive skin in mind, avoiding unnecessary dyes and synthetic fragrance while maintaining transparency around naturally occurring aromatic components. Our products are made in small batches to honor freshness, integrity, and hands-on craftsmanship.

Every REIMI Botanicals formula is an invitation to slow down—to experience skincare as a daily ritual of care, rooted in wellness, intention, and deep respect for ingredients.

Ingredient Standards

At REIMI Botanicals, ingredients are selected with intention—prioritizing sustainability, ethical sourcing, skin compatibility, and functional purpose.

We use botanicals, traditional ingredients, and cosmetic actives based on their established cosmetic use, safety, and ability to work harmoniously within a complete formulation. Ingredients are chosen for how they perform together, not in isolation.

Sustainability guides our sourcing decisions, with a preference for organic, regeneratively grown, or responsibly cultivated materials when available. We avoid unnecessary fillers and over-fragrancing, focusing instead on thoughtful formulation and transparency.

All products are formulated for cosmetic use, labeled clearly using INCI standards, and produced following Good Manufacturing Practices.

Learn more about our Ingredient Standards here

 

 

Beauty Is As Beauty Does: Philanthropic Focus

  • Plastic Clean Up: Our Commitment

    In partnership with CleanHub, we are committed to reducing the plastic that winds up in our oceans. Each REIMI botanicals purchase removes 1 pound of plastic from vulnerable coastline communities in India, Asia and Africa. In glass and paper packaging wherever possible, we reduce single-use plastic.  Our UV glass packaging is the most effective material to protect precious organic ingredients like botanicals, essential oils, and marine extracts; so we are protecting both the environment and the efficacy of our ingredients, and therefore our customers.

    Track Our Impact 

  • Giving Back to Community: Soap Recycling

    As a proud Butterfly Member sponsor of the nonprofit, Eco Soap Bank, we are grateful to have provided soap and hygiene education since 2023. In 2025, we provided 1800 people with 3600 bars of soap, across 33 countries. Help us make an even bigger impact in 2026! Eco Soap Bank employs women across Africa and Asia to recycle soap scrap into new bars and distribute to people who need them. #scrappack

    Learn More 

  • To Protect and Conserve: Marine and Coastal Ecosystems

    We are proud members of 1% for the Planet. We pledge 1% of our annual sales to grassroots organizations that help restore and protect vulnerable communities, and our natural environment. We focus on giving to organizations that make a significant impact on plastic pollution, conservation, and ocean
    stewardship. We give support the environmental partners working to restore, sustainably manage, protect and conserve marine and coastal ecosystems to achieve healthy and productive oceans.

    Learn More 

  • Gratitude to Mother Earth: Tree Reforestation

    We donate a portion of online proceeds to One Tree Planted, a non-profit organization dedicated to reforestation around the world. For every $1 you donate to One Tree Planted, from our site, 1 tree gets planted. Our commitment to good stewardship of the planet invites you to participate in the circle of sustainability, as we work to heal the world, and ourselves, one tree at a time. Learn more about our partnership with One Tree Planted.

    Learn More 
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